The tire industry is flourishing as Americans continue to invest in vehicles, contributing to a market size of $24.0 billion (in revenue) in 2022.

Given the revenue generated, the future appears promising for both retail and wholesale businesses. The potential for profitability is substantial, as a well-stocked inventory of high-quality tires can yield significant profits.

The question now is: where can you find reliable tire wholesalers?

By using directory listings or exploring online marketplaces, you can connect with multiple suppliers, request quotations, and refine your search.

Whether you're looking for passenger car tires, commercial tires, off-road tires, motorcycle tires, or performance tires, these sources can guide you to vendors specializing in each category.

Once you've identified potential wholesalers, it's crucial to evaluate them based on several key factors.

What to Look for When Choosing a Tire Wholesaler for Your Business?

Consider these six factors to make an informed decision:

• Specification: Ask the wholesaler to provide all the necessary details like the width, firmness, grip, manufacturing date, etc. These details should be in written form. Checking these details confirms the quality of the tire no matter what the model or brand of tire is.
  
  
• Warranty Information: Warranty details are really important in selling tires. So, to avoid later conflicts, choose a distributor who provided all details for the tire warranty.
  
  
• Quality: While lower quality may initially save you money, it often leads to dissatisfied customers, frequent product returns, and lost sales. Avoid compromising on quality. Request samples to examine the material, tread pattern, sidewall, and overall durability of the tires. Checking reviews and ratings can also provide insight into other businesses' experiences with the supplier.
  
  
• Payment & Delivery: Before making any bulk purchase, inquire about payment terms and estimated delivery times. This ensures you can meet your customers' demands without facing delays or stock shortages.
  
  
• Pricing: To get the best return on your investment, compare prices across multiple vendors. However, remember, the cheapest isn't always the best.
  
  
• Customization: If you're looking for customized or private-label tires, consider choosing a manufacturer rather than a tire wholesaler. They can assist you with your design needs, tread patterns, and branding opportunities.
  
  

Once you've chosen a reliable tire supplier who meets these criteria, it's time to turn your attention to the industry trends that can shape your business decisions.

Key Trends in the Tire Industry to Leverage!

An increase in domestic trips among U.S. residents signals rising demand for tires, as automobiles and airplanes, two of the most commonly used modes of travel, heavily rely on them.

Although the pandemic initially led to a substantial decrease in travel, domestic journeys have steadily recovered, with a particularly notable increase in 2023. This opens up a significant opportunity for businesses in the tire industry.

Here are some trends that you should consider when purchasing tires for your business:

High-Performance Tires: The growing popularity of high-performance and luxury vehicles has resulted in increased demand for corresponding high-performance tires. These tires are designed for speed and agility, providing better handling and shorter stopping distances. By aligning your product offerings with this demand, your business can become a go-to resource for these high-performance vehicle owners. 

Growing SUV Market: The increasing popularity of SUVs and light trucks has amplified the need for suitable tires. By ensuring your business maintains a plentiful supply of these specific tire types, you can tap into this expanding market and boost your sales.