As of 2023, 66% of US households own at least one pet for companionship and emotional support.

Not only do pet owners consider them beloved members of their families but they also spend a lot on their food and well-being. 

According to a recent report, pet owners with higher incomes ($100,000-$149,000) spend the most on their pets — $1,277 annually

And  those earning less than $15,000 manage to spend at least $249 per year to meet their pet’s needs

This love and care for pets is driving the growth of the pet industry.

Here’s what the sales report by APPA reveals: 

In 2022, the US pet industry recorded $136.8 billion in sales and it is projected to reach $143.6 billion in 2023.

These impressive numbers signify huge growth opportunities for retail and wholesale businesses.

So, by stocking your shelves with the best pet products, you can generate profit margins of around 40%.

And for this, you need to partner with a reliable wholesaler who can offer premium pet supplies.

But where to find one? This directory is the way to go. It connects you with multiple pet wholesalers all in one place.

Whether you’re seeking luxurious beds, premium food, stylish accessories, or unique toys, you can easily source high-quality products for your business.

What to Look for When Choosing the Right Wholesaler

While exploring the entire directory can be overwhelming, you can narrow down your options based on the following factors: 

Product Quality

When it comes to pet supplies, quality is the key to ensuring customer satisfaction. 

For example, if you’re buying pet food or treats, you should check which ingredients have been used.

Moreover, for any product labeled as ‘organic’, see if the vendor has got relevant certifications and whether they adhere to the regulations of AAFCO and the FDA.

And to assess quality, you can order samples and read customer reviews.

Brand reputation

Since many pet owners are brand-conscious, you should consider purchasing from wholesalers carrying pet supplies of renowned brands.

Pricing 

When sourcing products in bulk, it’s wise to request quotations from multiple suppliers. Once you receive them, carefully review and compare not only the prices but also factors like payment terms, shipping options, etc.

5 Hot Trends Dominating the Pet Industry

Just have a look at the latest trends to stay competitive and meet the changing customer demands.

Dog ownership: With increasing pet ownership in the US, dogs remain to be the most popular pet owned by 61.5 million households.

And with dog owners spending an average of $730/year, the pet food market is flourishing.

Sustainability: Pet owners prefer buying products that are made from eco-friendly materials- such as sustainable pet beds, biodegradable waste bags, vegan pet food, etc.. So, by stocking up on such products, you can widen your customer base and increase your profits.

Freeze-dried pet food: There has been a surge in sales of dehydrated and freeze-dried pet food as pet owners are increasingly opting it for the following reasons:

• No preservatives
• Long shelf life
• Preservation of key nutrients like proteins, vitamins, etc.
  
  

As a result, the market for freeze-dried pet food is growing and it is projected to reach $12.4 billion by 2027 at a CAGR of 6.7%.

Pet supplements: According to this report, the sales of pet supplements are surpassing those of human supplements.

With over $1 billion in sales generated from supplements in 2022, this segment continues to be lucrative for businesses. It is expected to reach $1.4 billion by 2027.

What’s trending in this segment particularly? To ensure pet wellness, there’s a rising demand for pet supplements containing probiotics as well as CBD pet food.

Tech products: Smart pet products are increasing in popularity as they allow pet owners to interact with their pets and perform various tasks remotely.

Some notable examples include activity trackers for monitoring the pets’ activity levels and automatic pet feeders for controlling the feeding time via smartphones.

With this convenience in mind, consumers are heavily investing in tech products. As a result, the market is expected to grow from $80.88 billion to $89.02 billion in 2023.

So, by capitalizing on all these trends, you can propel your business toward success.