With the fashion industry recognizing the need for inclusivity and diversity, the demand for plus-size clothing is soaring high.

According to Allied Market Research, the plus-size clothing market was worth $480,991.8 million in 2019 and it is projected to reach a value of $696,712.1 million by 2027.

This means the market isn’t just ripe; it’s booming.

And with 67% of American women wearing a size 14 or larger, it’s clear that investing in this niche will bring promising returns to businesses.

Here are some other reasons why you should invest in plus-size clothing:

• There are 100 million plus-size women in the US.
• They are willing to pay more for a stylish look and represent $20 billion worth of buying power
• The niche is underserved and has low competition.
  
  

So, by sourcing plus-size clothing from wholesale vendors, you can cater to a broader audience, promote body positivity, and generate substantial profits.

Taking The Next Big Step: Begin Your Search Today

Knowing how lucrative the market is, don’t wait to tap into it. Begin exploring the online vendor directories to find the best one that fits your needs.

From casual to formal and ethnic to sportswear, you can source all types of plus-size clothes from the listed vendors.

And to make the selection process easier and quicker, here are some factors to consider:

Quality

Check the fabric quality by ordering samples. This will help you assess whether the fabric feels comfortable against the skin. Also, look for stitching, seams, and finishing.

If everything seems good, then you can consider ordering in large quantities.

Fashion-forward options

Plus-size consumers have the desire to look trendy and stylish, just like any other individual. 

So, to cater to their evolving fashion needs and preferences, you should choose a supplier that provides fashion-forward options such as trendy designs, cuts, and silhouettes.

Size Range & Fit

It’s important to assess the vendor’s size range. This will help ensure whether the products being offered can accommodate the diverse body types or not.

So, partner with a vendor that provides inclusive size options, ranging from 1X to 7X.

Here’re some other questions you should ask before committing to a large purchase:

• What’s the price per unit?
• Do you offer discounts or special offers on these clothes?
• Do you have enough capacity to meet the demand?
• What is your turnaround time?
• What’s your return and refund policy?
  
  

If a vendor gives satisfactory answers to all these questions, you can purchase plus-size clothes from them.

Additional Insights: Based on market dynamics, now let’s answer the two popular questions.

Which category of clothes holds the maximum share of the plus-size clothing market?

Considering the rising preference for casual clothing during social events, it is expected that the casual wear category will dominate the plus-size market with a CAGR of 4.8% from 2023 to 2033.

Which region holds the top position in the market for plus-size clothing?

With the largest obese population and a notable increase in spending on plus-size garments, the United States takes the lead by capturing 40% of the total share in 2023.