Apollo and Artemis

Cosmetics are an essential part of people's daily routines, enhancing their appearance and boosting their attractiveness.

They do this by giving the skin a glow, protecting it from damage, adding fragrance to clothes, and improving hair.

American consumers spend an average of between $244 and $313 on cosmetics monthly. Therefore, the cosmetics industry is thriving in the U.S., with its market value predicted to reach $19.4 billion this year.

This positions North America as a significant player in the global cosmetics market, accounting for 28%.

Success in the cosmetics industry is achievable by selling high-quality cosmetic products. However, sourcing these cosmetics from reputable wholesale distributors is crucial.  

Distributors in the directory mentioned above offer profitable products for your cosmetics business, such as blushes, eyeliners, foundations, lipsticks, perfumes, mascaras, nail polishes, serums, skin lotions, and much more.

How to Choose a Cosmetics Distributor?

Consider these factors when choosing wholesale distributors for cosmetic products:

• Excellent cosmetics quality: It's crucial to source cosmetic products made of harmless ingredients that beautify the skin effectively. Ensure that these products comply with Food and Drug Administration regulations. Trying a sample of makeup products to check the quality before placing bulk orders is recommended.
  
  
• Pricing policies: Ensure that your distributor offers competitive pricing policies for bulk cosmetics purchases to help cover costs and enhance profits. Distributors should provide increased discounts on larger order volumes.
  
  
• Allergen-free items: Cosmetics and skin products. So, make sure that what you’re sourcing is hypoallergenic. Check the possession of non-allergic certification with the distributor. Make thorough background checks on your suppliers. Also, always first purchase sample pieces prior to your bulk purchases.
  
  
• In pace with demand: Make sure your cosmetics distributor is able to meet the demand. Thus, select a supplier with a good inventory management policy. This way your wholesale cosmetics business will never go empty on stocks.
  
  
• Product before packaging: Never settle for a stock with excessively shiny packaging. Often a low-quality stock is packed in such a way. Pay close attention to what’s inside. Run your wholesale stock through a series of quality tests. For this, you can make minor purchases or source sample products.
  
  

Hottest trends in the cosmetics industry

Check the latest trends in the cosmetics industry below to understand popular products and invest accordingly to meet customer demands:

• Eye Makeup Dominates the Industry: Eye makeup products are the highest-selling segment in cosmetics, generating revenue of approximately $2.1 billion last year in the U.S. Mascaras, with sales totaling $905.9 million in 2022, are the most popular eye cosmetics.
  
  

Other best-selling eye cosmetics include eyebrow pencils, eye combos, eyeliners, and eye shadows.

• Sustainability is Key: Customers prefer cosmetics made with eco-friendly, cruelty-free ingredients. Packaging should also be recyclable, for example, organic foundations made with botanical and dairy products.
  
  
• Male Grooming Products are in Demand: Along with women, men are becoming increasingly conscious about their appearance and personal hygiene. So, they invest heavily in products such as anti-aging creams, deodorants, facial cleansers, moisturizers, and shaving creams.
  
  

Consequently, the market for men's cosmetics is growing rapidly in the U.S. Currently, it is valued at $16,425 million and is projected to reach $23,299 million by 2028, growing at a CAGR of 5.8%.

• Customers Prefer Organic Products: Cosmetics made with natural ingredients and minimal synthetic components are becoming the norm. These organic products contain elements derived from plants, milk, minerals, and other natural sources.
  
  

As a result, customers are heavily investing in natural cosmetics, leading to a revenue of $1.75 billion in the U.S. The market for natural products is projected to grow at a CAGR of 7.06% by 2028.

Your cosmetics business can achieve immense success by capitalizing on these trends. Therefore, choose a reliable cosmetics distributor who embodies these positive traits.