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Did you know that the U.S. beauty industry is valued at $91.41 billion? That’s more than the GDP of many countries!

But it’s not surprising when you consider how much Americans love beauty products.

According to a recent survey, 58% of respondents said they would not cut on beauty spending despite inflation.

And with a high-profit margin of 58.14%, beauty brands can make a lot of money by selling products at much higher prices than their manufacturing costs.

For example, an eyeliner that costs only $0.95 to produce can be sold for $7-$8 in the market. That’s a huge markup!

But, if you want to take advantage of this lucrative market, you need to find the best makeup vendors to work with.

And this directory can help you with that. It contains a comprehensive list of makeup vendors that you can connect with to source makeup products.

Whether you need blushers, eye pencils, foundations, lip glosses, or makeup gift boxes, you can find them all from the vendors listed here.

What To Look For When Choosing A Wholesale Makeup Vendor

These are the two most important factors to look for when choosing a makeup vendor:

• Quality: The vendor’s makeup products should be high-quality and safe to use. Quality is not something you should compromise on when it comes to makeup products. To ensure this, you can request samples before buying in bulk, or look for third-party certifications that verify the products’ standards.
• Brand: Consider a vendor that offers products from renowned brands. These brands have a pre-established and loyal customer base that can help you sell your products quickly. They also require less marketing efforts from your side.

The Current Trends Shaping the Makeup Industry

To succeed in the makeup industry, you need to stay updated on the latest trends and capitalize on them.

Health has become a major consideration among consumers when choosing beauty and skincare products. Consumers now prioritize health over just looking good.

This trend is especially evident among Gen Z, who thoroughly check the ingredients and benefits of makeup products before buying them.

They prefer products that are probiotic, sustainable, vegan, cruelty-free, and eco-friendly.

Another trend gaining popularity is the use of products that combine beauty and technology, such as LED face masks. These masks use light therapy to treat various skin conditions and enhance the complexion.

To keep up with these trends, you should look for makeup vendors that offer products that meet these criteria.