The North American cut flower industry is experiencing rapid growth, with the United States emerging as the largest consumer. Isn't it fascinating?

 Furthermore, as the largest consumer, the U.S. annually spends $1.83 billion on cut flowers.

On the other hand, the global artificial flower industry is also projected to grow at a CAGR of 4.57% by 2030.

So, whether you operate a cut flower or artificial flower business, this industry offers tremendous opportunities.

To maximize your profit margins by up to 70%, it is crucial to connect with reliable wholesalers and procure trending flowers.

Choosing a Flower Wholesaler: 4 Key Factors to Consider

Flowers are only captivating as long as they’re fresh and neatly cut. That’s particularly true in the case of fresh flowers. But making online flower purchases in bulk raises quality concerns.

The following are four factors that’ll help make online purchases from flower wholesalers easier.

Flower Variety

A diverse catalog of flowers can attract more customers. Therefore, it is advisable to connect with wholesalers who offer a variety of flowers, including those popular among your customers.

For businesses based in the U.S., the best-selling options include Tulips, Oriental Lilies, and Gerbera Daisies.

Flower Prices

Significant price variations can occur based on wholesalers' locations, shipping methods, and their relationship with the flower producers. Therefore, it is best to compare several options before choosing one.

Shipping and Delivery

It is essential to work with wholesalers who have efficient shipping partners and reliable delivery methods.

Packaging and Handling

Flowers are delicate and require careful handling. Any mishandling or damage to the packaging can affect the quality of the flowers.  Therefore, wholesalers should possess expertise in properly cooling, pruning, grading, bunching, and packaging flowers.

A directory usually serves as a valuable resource by listing multiple wholesalers and distributors offering a wide range of artificial and cut flowers. This allows you to conveniently purchase flowers in bulk at the most competitive prices.

Now, let's explore some floral industry trends!

Colors, Styles, Types: Current Trends in the Flowers Wholesale Industry

Trending Colors

The following colors are currently trending in the flower industry:

• Deep red
• Viva magenta
• Azure
• White
• Lavender
• Yellow
  
  

Hottest Styles

Flower pressing has become a hot DIY trend, with businesses offering kits for preserving flowers. People dry flowers to preserve memories, create frames, and share pictures on social media. This trend is gaining traction due to the sustainable and hypoallergenic nature of dry flowers, resulting in a projected CAGR of 4.3% for the preserved flower market.

Dried flowers are also increasingly sought after for weddings with rustic themes. Trending dried flowers are wheat, eucalyptus, lavender, and grass.

Popular Types

Popular floral choices among Americans include tulips, roses, orchids, lilies, daisies, pompons, dahlias, and snapdragons.

By staying up-to-date with the latest trends, you can boost your sales and expand your customer base.