Given that 80% of Americans use dietary supplements, it’s clear that the supplement industry significantly influenced the 2021 market share.

And despite the challenges of inflation and economic uncertainty, consumers continue to invest heavily in dietary supplements.

According to this research study, the dietary supplements market size was valued at approximately $149.50 billion in 2021 and is projected to surpass $240.90 billion by 2028 (CAGR of 8.50%).

This indicates that the supplement market is quite lucrative.

However, thriving in this industry requires partnering up with a reliable distributor who can consistently supply high-quality and safe-to-consume products.

But how do you find such a distributor?

One effective method is to use an online directory that allows you to browse through a list of wholesale distributors offering various supplements, including vitamins, minerals, proteins, and more.

From the lists available online, you can find a suitable supplement distributor by considering the following three factors:

Quality and Third-Party Testing

As more and more consumers prioritize their health and nutrition, it's important to verify the quality of the supplements.

To do this, inquire about the ingredients used and request the company’s certifications such as those from FDA, cGMP, or NSF to ensure high-quality standards.

Variety

Supplement requirements vary widely among individuals. Some consume them for nutritional purposes while others use them for weight management, bodybuilding, and more.

Additionally, consumption modes also differ. Some prefer capsules, others use pills, powders, liquids, etc.

It’s, therefore, crucial to connect with a distributor that offers a wide product range so that you can meet the needs and preferences of your customers.

Shelf Life

Supplements lose their potency over time. So, choosing a distributor that provides products with a longer shelf life gives you enough time to sell them before they expire.

Now that we’ve covered how to choose a supplement distributor, let's shift our focus to current market trends that can help your business flourish in the supplement industry.

Top Supplement Trends 

The global supplement market trends can be categorized by:

Product type

Vitamins and minerals are the most frequently used dietary supplements in the market. The trend is driven by increasing health awareness and lifestyle changes.

In both developed and developing countries, vitamin and mineral deficiencies are becoming increasingly common. To combat these deficiencies, consumers are turning to dietary supplements.

According to this report, the revenue in the ‘vitamins and minerals’ segment amounts to US$29.02 billion in 2023, with the market projected to grow at a CAGR of 6.34% between 2023-2027.

Mode of consumption

Tablets and capsules continue to be the preferred modes of consumption among the global population. 

This is because they are less likely to leave a bitter aftertaste and offer a pre-measured dosage that is easier to consume compared to powders or liquids.

Region

The North American region dominates the dietary supplement market, with a revenue share of 35.4% in 2022. This region is also demonstrating a growth rate of 5.8% from 2022 to 2023. 

And this growth is primarily attributed to a decrease in the consumption of healthy food and an increase in disposable income.