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Everybody wants to look their best, and no woman can ever get enough cosmetics. The demand for cosmetics is constantly increasing. This is one of the reasons that wholesale cosmetic businesses are quite profitable.

According to Statista, the global market value of cosmetics was calculated at $507.8 billion in 2018. This value is anticipated to increase at a CAGR of 5.3% and reach $758.4 by 2025.

There is no doubt about the profitability of a wholesale cosmetics business. However, you should know that it is a highly competitive industry, and you will need to make smart business decisions to stand out among your competitors. There are different categories of cosmetics, including:

• Oral Care
• Skin Care
• Sun Care
• Hair Care
• Decorative Cosmetics
• Body Care
• Perfumes

You should wisely select a category for your business, as the success of your company depends on it.

How to Choose Cosmetics Wholesalers?

You should keep the following factors in mind before choosing a cosmetics wholesaler:

• Know Your Business Needs: Firstly, before choosing a wholesaler, you should know about the needs of your business. Choosing a certain category will immediately put your business in the right direction. Also, it will guide you about what type of cosmetic products you should look for while choosing a wholesaler.
  
  
• Trendy Cosmetic Items: If you want to establish a successful cosmetic business, then it is important to stock up on the latest items. You should always choose a wholesaler who offers top-selling and latest cosmetic products.
  
  
• Branded Items: Lastly, you should know that people trust brands and like to purchase cosmetic items offered by top brands. If you want to keep your customers satisfied, then make sure that you select a wholesaler who offers cosmetics from top brands.
  
  

How do I start a cosmetics business?

You can start a wholesale cosmetics business by following the steps given below:

• Conduct deep market research
• Create a business plan
• Get a license
• Select your manufacturers
• Figure out the location and space
• Invest in promoting your business