However, during Covid-19, they became part of everyday wear as respirators (e.g., N95) and cloth masks surged from 12.5 billion to 378.9 billion from 2019 to 2020, which was a 30-fold increase, equating to almost 50 masks per person across the globe.

To this day, some people wear masks as they have become accustomed to it, whether it be for sun protection or fashion purposes.

For those in the retail sector, these numbers are a clear indicator of growth opportunities.

3 Reasons Why You Should Stock Up on Face Masks

1. Health Awareness

Even after the risk of Covid-19 decreased, some people have still sustained the use of face masks for various reasons like protection from sun damage or air pollution.

So, stocking up on face masks with materials that offer 30+ UPF, like polyester, hemp, merino wool, or neoprene, can attract skincare enthusiast customers to your stores.

2. Fashion Accessory

This shows that people have adapted the use of face masks for not only function but also fashion.

The global fashion face mask market size was valued at US $877 million in 2021 and is expected to reach US $2565 million by 2027.

This means that retailers can expect more customers and good profit margins.

3. Eco-Friendly

Since most of the fashionable face masks are made from reusable and washable material, they have a lower negative impact on the environment.

The global reusable face mask market size was valued at US $2447 million in 2022 and is expected to reach US $16118 million by 2031.

So, if you're a retailer with an apparel shop, it would be a good idea to add reusable stylish masks to your shelves that match the clothing in your stock.

Types of Women’s Face Masks

Fashionable Masks: Masks designed for aesthetic appeal that are embroidered, printed, beaded, embellished with sequins, etc.
Functional masks: Cloth masks made of various materials like cotton, polyester for functionality or protection from germs.

Legal and Regulatory Compliance in the US

As a retailer or wholesaler, you should be clear about the following regulatory guidelines:

Relevant restricted substance and biocompatibility testing are highly encouraged as face masks are in contact with the skin for long periods.

There needs to be relevant performance testing for the fabric of the face masks which includes:

If the masks are medical, then they need to go through a barrier performance test, i.e., The Practical Efficient Test (PFE).