According to a recent report, the global hoodies and sweatshirts market size was valued at $198.92 billion in 2022 and is projected to reach $324.94 billion by 2030.

Among this huge market, the male segment is expected to hold the largest share between 2023 and 2030.

This indicates that the men’s sweatshirts and hoodies market has high growth potential that can help a retailer earn a high profit.

But, you need to be well aware of the latest trends that are dominating this industry.

Zip Up The Men’s Sweatshirts and Hoodies Trend

Oversized Silhouette

Men prioritize comfort in fashion, which is why oversized sweatshirts and hoodies are a big hit in 2023.

This oversized silhouette adds both comfort and style to men’s lives.

So, by selling these loose-fit sweatshirts and hoodies in various colors, styles, and sizes, a retailer can attract a wide customer base with different preferences.

Sleeveless Sweatshirts and Hoodies

Sleeveless hoodies and sweatshirts are highly preferred by bodybuilders and gym goers.

These are designed to show off muscles and allow greater mobility during workouts, gym, running, weight lifting, fitness training, and other sports.

Besides being worn alone, these are also used as a layering outfit in the cool season.

So, why not offer your customers sleeveless hoodies and sweatshirts in your retail stores?

Monochrome Style

Ever since athleisure has become a dominant trend in the fashion world, men are now opting for monochrome matching sets of hoodies and sweatshirts.

It includes single-toned outfits—sweatshirts or hoodies with bottoms like sweatpants, joggers, or shorts in the same color.

Moreover, this monochromatic outfit is trending with workout or fitness lovers on Instagram.

So, adding this style to your inventory can set your business up for good profits.

Make Money In Spring & Fall Too

It’s a common belief that hoodies and sweatshirts are staple outfits for cooler months.

However, manufacturers are making lighter and breathable versions that can be worn on spring or fall days.

So, apart from selling only in the winter season, a retailer can introduce this spring/fall collection in their retail outlet, which helps them make more money in this niche.

Create an Online Presence to Secure Your Business

Since COVID hit the world, most businesses have moved towards digitalization due to a lack of in-store purchasing and sales.

This has helped them widen their customer base and expand their business reach as customers can purchase from any part of the world without going to a physical store.

And when it comes to men’s buying behavior, they make up a majority of e-commerce shoppers in the USA (53.1%).

But how can a retailer come online?

Being active on social media platforms like Instagram and Facebook will help retailers gain customers from all over the world at any time.

Also, you can collaborate with influencers to spread the word about your business.

In this way, retailers can grow their men’s sweatshirts and hoodies business by catering to customers worldwide.