Wholesale Girls' Sweaters

Sweaters are a staple of the winter wardrobe as everyone wears them to stay warm and cozy in cold weather.

In 2023, the sweater market was worth a staggering $100.1 billion and is projected to grow to $198.88 billion by 2030.

This remarkable growth indicates a great money-making opportunity for retailers selling or planning to add sweaters to their inventory.

And when it comes to deciding which segment to purchase, girls' sweaters are worth stocking.

This is because girls love to purchase the latest/trendy sweaters that can make them look effortlessly stylish.

So, retailers, don’t miss this opportunity and stock girls' sweaters to make high profits.

Wholesale Girls' Sweaters: Latest Trends

Here are some trendy girls' sweater types you should consider while purchasing in bulk.

Oversized Sweaters

Girls love to wear oversized sweaters as they make them look trendy and feel comfortable.

Plus, celebrities like Kylie Jenner and Selena Gomez have influenced girls to buy oversized sweaters for a stylish and cozy everyday look.

As a retailer, you should offer different types of oversized sweaters in your store, including:

• Crewneck sweaters
• High-neck sweaters
• V-neck sweaters
• Sweaters with front zippers

Sweater Dresses

Dress-like sweaters are a popular trend in 2024!

They are a preferable choice because they offer comfort and elegance. Plus, they can be worn as a single piece, and there is no need to pair them with jeans or leggings.

To cater to the high demand for sweater dresses among girls and make a good profit, a retailer should add these to their inventory.

These are available as mini, midi, and full-length sweater dresses.

Matching Sweater Sets

Matching sets have become highly popular among girls as they can be worn as a complete outfit that looks effortlessly chic.

These include a two-piece dress with the same solid color or print. These matching sets can be:

• Sweater shirt with trousers
• Cami top with an open-front cardigan
• Long bodycon cami with a cardigan

Girls love all these types of matching sets and they are likely to buy them whenever they see them at any retail outlet.

So, retailers, you should stock up on these now!

Sweater Tops

Consider including sweater tops in your inventory as almost every girl buys them.

This is because they find it convenient to buy a top that can be paired up with their preferred bottoms like skinny jeans, loose-fit jeans, leggings, skirts, maxis, etc., to make their desired fashion look.

These sweater tops include:

• Turtleneck sweater tops
• Cropped sweater tops
• Sleeveless sweater tops
• Off-shoulder sweater tops
• One-shoulder sweater tops
• Cut-out eye detail tops

After knowing the trends, let’s explore things to consider before making bulk sweater purchases.

Factors to Consider While Buying Girls' Sweaters in Bulk

While sourcing girls' sweaters from wholesalers or manufacturers, you should:

Choose High-Quality Sweaters:

Ensure that the sweaters you source are made of durable material that is lightweight, soft, and moisture-wicking. Also, look for seams, stitching, zippers, buttons, or other relevant details.

You can perform a quality check by asking for a sample from the supplier.

Consider Range

To cater to different customers' tastes and preferences, you should offer a wide range of styles, prints, colors, sizes, and materials.

Ensure Sustainability

Customers are becoming more aware of the environmental impact of their purchases and prefer buying ethically made sweaters.

So, as a retailer, you should offer sustainable sweaters that are made of organic cotton, recycled polyester, Tencel, etc., to attract eco-conscious customers.

Coming Online Is the Key to Growing Your Sweaters Business

It’s no secret that creating an online presence is essential for business success in today’s tech-savvy world.

It provides you an opportunity to connect with potential customers globally and expand your business reach.

You can build an online presence by creating an online store and posting compelling images of your products.

Registering to a marketplace/directory can make you visible to a pre-built audience who can buy whatever they like.

Collaborating with fashion influencers helps you to improve your brand awareness and make more sales.

This is because most girls get fashion influence from social media like Facebook, Instagram, etc., and are more likely to buy products recommended by their favorite influencers.