Wholesale Girls Skirts

The demand for skirts is increasing due to their growing popularity among consumers, making it a stable market category.

Driving the industry to experience the fastest growth rate of more than 5% from 2022 to 2028.

As a retailer, this is your opportunity to tap into a fast-growing market category by selling skirts and capitalizing on this high consumer demand.

And if you are a wholesaler, this is also a golden opportunity. Retailers always look forward to buying new products for their businesses from you!

Popular Products By Seasons

The demand for girls' skirts is steady throughout the year.

However, the demand for various skirts fluctuates based on the season/time of the year.

Therefore, as a retailer, a smart move you can make is to stock up on popular products every season to have a quick inventory turnover.

Here are the seasonal trends you should be aware of when purchasing inventory for your business:

All Year Round

Data on Google Trends reveals that some designs and types of skirts perform well in all seasons.

They include:

• Embroidered skirts
• Printed skirts
• Flared skirts
• Pleated skirts
• Midi skirts
• Tulle skirts
• Sequin skirts
• Jeans skirts

In fact, research reveals that skirts with prints or embroidery are in high demand.

Summers

A new style is emerging in the skirts category, i.e., skort, which combines shorts and a skirt, is gaining popularity.

But what's the best time to sell them?

Data shows that every year, the peak popularity period for them is during May-June, the summer season.

Therefore, the products that you should focus on during the summer season include:

• Skorts
• Tennis skirts
• Other summer skirts

Back-to-School Season

Back-to-school season is a peak time for many products, and girls' uniform skirts are one of them!

Even if you take a look at the Google Trends for them, you will see that their peak season is August, and their popularity stretches from late June to Mid-September.

Winters

To keep looking stylish yet warm during the winter season, buyers look forward to buying winter skirts from mid-September till January-end.

Some buyer-favorite products include skirts made up of:

• Wool
• Leather
• Suede
• Velvet
• Fur

And other thick-knitted and plaid skirts.

And what does all this mean for you as a retailer?

You should have these items in stock to generate maximum sales during summer, spring, fall, and winter.

And the same goes for wholesalers. You should have an inventory for all these designs so you can get better traction in the market.

Multichannel Promotion Strategy: The Way To Go!

The girls' skirts market is segmented into online and offline sales channels (B2C and B2B).

However, the offline channel outperformed in 2021 with a 70% share of the total revenue generated and is estimated to dominate the market during the forecast period.

The main reason is that offline channels, such as retail stores, wholesalers, and hypermarkets, are well-established.

While offline channels are important, online channels are expected to experience the fastest growth rate from 2022 to 2028.

Making it essential to have both online and offline sales channels to reap maximum benefits.