Ever since the trend for athleisure took over, people, especially women, have chosen to embrace it by adding hoodies and sweatshirts to their everyday looks.

In fact, women's hoodies and sweatshirts are the fastest-growing segment in the hoodies and sweatshirts market.

And with winter approaching, these will be in higher demand.

So, if you’re a retailer, selling products from this category can be beneficial not just for the style but for the protection and insulation purposes as well.

Zip Up for These Latest Trends

Oversized Silhouettes

Ever since 'let loose' became a huge trend in the fashion industry, women have started to purchase oversized hoodies and sweatshirts.

An oversized hoodie adds both comfort and style to a woman's life.

So, why not offer your customers oversized hoodies in a variety of colors, materials, and styles in your retail stores?

Matching Sets

Women have been opting for matching sets of hoodies and sweatshirts as they give off a comfortable and casual look.

Due to this, matching sets have become more and more popular through the years.

So, by selling matching shorts or pants with hoodies in your retail stores, you can bring in double the profit.

Cropped Hoodies and Sweatshirts

Fashion trends come and go, but it seems the cropped hoodies and sweatshirts trend is here to stay.

Women have been fans of the cropped market segment for a long time.

In fact, Google Trends shows that the search for cropped hoodies has increased since last year.

So, by offering these in different colors, sizes, prints, and styles, you will attract customers with different preferences.

Some other products you should consider are:

Hoodie Dress
Hoodie Poncho
Bomber Hoodie Jackets
Trench Hoodie

These products will help you attract an even wider customer base.

Create an Online Presence to Secure Your Business

Ever since social media became an outlet for shopping, most businesses these days have come online.

In fact, 50% of all female shoppers worldwide say that they buy clothes over the internet.

So, being active on social media accounts like Instagram and Facebook will help you gain customers from all over the world at any given time.

Not only that, but having an online presence will secure your business for uncertain times.

For example, when COVID hit the world, many small businesses had to shut down due to the lack of in-store purchasing and sales.

So, having an online presence will protect your business from the negative effects caused by these uncertain events.

October-December: Peak Season

Even though you can sell hoodies and sweatshirts throughout the year, there are still some months that have higher chances of sales.

In fact, the demand for them online from October to December has been consistent for the past five years.

This happens when the low-temperature months call for these products.

This signifies the importance of having a high stock of these hoodies and sweatshirts in their stores for retailers.

And similarly, wholesalers should plan their inventories 2-3 months before the peak season so they can be prepared for the high demand.

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