Since the Tobacco Control Act prohibited the use of flavored cigarettes in 2009, people started to use hookah as a substitute, leading to its popularity.

The growing number of hookah bars, cafes, and pubs has further boosted the market for hookah usage amongst Americans.

This is why the global hookah market was valued at US $79.39 million in 2022 and is expected to surpass US $93.96 million by 2028.

This has happened because of growing consumer interest. A report revealed that, specifically, 9.4% of high school students in the U.S. reported using hookah.

So, if you're a retailer, it is important to understand that buying for your business is more than just understanding the product, but you also have to keep in mind the consumer preferences, laws, and regulations.

Types of Hookah

Material is important when it comes to buying hookah for your business. Here are the most common materials hookah is made of:

Stainless steel is one of the best and most durable materials for hookahs, so buying these specifically would be a wise choice.

Trends in The Hookah Industry

Here are a few noteworthy trends that you should keep an eye out for:

Eco-friendly Hookahs

Due to the rise in global warming, the world's population is now focused on using eco-friendly products.

Hence, it is better to buy hookahs made from materials like bamboo, clay, or recycled glass which are lightweight, durable, and better for the environment.

Mini Hookahs

Mini hookahs are also trending these days as consumers usually like to take them to social gatherings.

Buying mini hookahs can be a good option for your business as it will attract more of your social customer base.

According to one study, 79.6% of hookah users from ages 12 to 17 say that they use hookah because they like socializing while using it.

Multiple Hose Hookahs

Hookahs with two or more hoses are trending these days as they can be used by multiple customers at the same time.

Having hookahs with dual hose options in your inventory can add diversity to your products and attract more customers.

Hookah Usage: Demographic Insights

When considering the demographics of buyers for hookahs, it’s important to note that the preferences may vary based on factors like age, gender, ethnicity, lifestyle, or location.

According to a report:

Age Group: 48% of young adults between the ages of 18 to 24 use hookah the most, indicating a higher inclination among younger adults.
Gender Distribution: 75% of hookah users were male, while 25% were female.
Ethnicity: Hookah is most popular among Arab-American youth, with a usage rate of 40%.

Legal and Regulatory Compliances

Even though selling hookah is legal, there are still some rules that you need to follow such as:

Age Restriction

Selling tobacco-related products, including hookah, to customers under the age of 21 is illegal in the United States.

You must verify the age of your customers by checking their Identification cards before the purchase is made.

State and Local Laws

Each U.S. state can have different local jurisdictions or regulations specified for selling tobacco-related products, so make sure to familiarize yourself with the laws of the area you are planning to sell in.

Retail Licensing

Since different states have different laws, some states require you to have a specialized tobacco retail license along with an obvious business license.

Sales Restrictions

The law prohibits selling any tobacco products within 50 meters of any school or educational institute.

So, make sure your retail stores are at a good distance from any school, college, or university in the area.