Wholesale Educational Toys

The global educational toy market is projected to go from $61.60 billion in 2023 to $106.26 billion by 2030.

But what is driving this growth? Parents, caregivers, and teachers!

Recognizing the importance of play-based learning, they’re buying more educational toys, which means higher sales for retail stores that stock them.

And to meet this growing demand, wholesalers are also seeing an increase in bulk orders. Everyone is cashing in!

But why are these educational toys good for your business? TWO reasons:

Wide appeal: They’re for everyone – girls, boys, and sometimes even adults.
Steady demand: Kids grow fast — from being babies to toddlers and then preschoolers. They always need learning toys that fit their age. That's why they’re always in demand.

So, if you're in the toy business, don’t miss out on educational or preschool toys. They’re big hits in homes and schools.

Popular Educational Toys For Wholesale Buyers

Building blocks

Building blocks like LEGO sets and magnetic tiles have been popular amongst children, especially preschoolers.

Take LEGO sets as an example: 7 sets are sold every second by retailers and this number rises to 28/second during Christmas.

This shows how fast they sell both in regular times and as Holiday gifts.

And that’s because they’re:

Easy and fun to play with, keeping kids engaged for hours
Perfect for education, helping kids learn about colors and shapes as well as develop motor skills and hand-eye coordination

Need we say more why they’re great to add to your collection?

Board Games and Puzzles

In 2022, people in the US spent around $3.5 billion on items in the ‘puzzles and games’ sub-category. This sales figure was the same as last year, showing there’s no drop in demand.

Why? Because these toys encourage problem-solving and logical reasoning; plus they’re liked by both kids and adults.

They come in various themes and difficulty levels for different age groups.

STEM Toys

As parents want their kids to be smart from an early age, the demand for STEM toys is increasing.

These toys make learning about science, technology, engineering, and mathematics simple through hands-on play.

Building blocks and puzzles (that we discussed above) are part of STEM too, even if they're not always sold under this label.

Besides these classics, sales of scientific toys have gone up by 28% in the last three years.

Popular examples include chemistry kits, toy microscopes, telescopes, human body models etc.

There are also tech toys like robots and coding games and math toys that teach kids about numbers, shapes, patterns, and even algebra.

The best part? Unlike toys that are hot just for the holidays or a specific season, STEM toys are always in. Due to their educational value, they have an all-year round appeal.

Role Play Toys

Role-play toys have been kids’ favorite for years.

Kids love pretending to be superheroes, parents, chefs, doctors, etc. And right now, Barbie is big. Thanks to the blockbuster movie, a Barbie Dreamhouse flies off the shelf every two minutes.

Not just this, playsets like kitchen sets, doctor sets, fire station kits, racing car sets, etc. are also great to sell in your store.

Other Sub-Categories to Explore

Art and craft toys: Paint and color pencil sets, playdoh, DIY craft kits, drawing projector table, etc. that kids can use to make different objects.

Sensory toys: Fidget spinners, squishy balls, musical instruments like xylophone, drums, etc., and pop-up animal toys that engage children’s senses and aid in their development.

As a retailer, different educational toys will let you cater to children of different ages, interests, and skills.

Whatever kind of educational toys you plan to buy in bulk, make sure they’re safe for kids to play with.

But would selling them online be a good move? Let’s discuss that!

Why Going Online Is a Need for Toy Retailers?

In 2022, one-third of parents purchased toys and games online in the US.

This shows how important it is for you to have an online shop and be active on social media sites like Facebook and Instagram.

As a retailer, going online means you can reach customers beyond your local market. Moreover, you can grow your business by selling toys to people in other countries.

Learning and Fun Combined with Educational Toys

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