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What Are Wholesalers? A wholesaler is a person or a company that buys goods from manufacturers in bulk quantities and supplies them to retailers at a profit. Wholesalers are a crucial part of any product distribution channel. They are the middlemen in the supply chain,…

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What Are Retailers? A retailer is an individual or business that directly sells goods to consumers. Retailers are the intermediaries between wholesalers and consumers. They purchase products in bulk from wholesalers and then sell these products in single units to the consumer. Types of Retailers…

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Merchant wholesalers sell goods and services on their accounts. They purchase inventory from manufacturers and then sell the goods and services to businesses, government agencies, retailers, suppliers, or other wholesalers. They play an inevitable role in indirect sales. Indirect sale is a term used to…

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