Wholesale Puzzles

Covid-19 positively impacted the puzzle industry as people, under lockdown, entertained themselves with leisure activities.

Just in 2023, the global revenue in the puzzles market is US $2.80 billion out of which $922.80 million revenue is generated in the US.

Puzzles remain a top-shelf item in the toy department because:

1. Parents have started to buy educational puzzles for their kids as they are known to help sharpen a child's mind and memory while decreasing screen time.
2. Preschools love making puzzles a part of their extracurricular activities as it helps develop young minds.

As a retailer, the message should be loud and clear. Stocking up on puzzles means profit!

Trends in the Puzzle Industry

Whether you're a retailer or wholesaler, keeping up with the latest trends will put you ahead in the market.

3D Puzzles

3D puzzles have gained popularity due to the rising trend of 3D printing.

These puzzles are usually on the pricier side, so you can buy them in bulk from a wholesaler and then sell the item with an increased profit margin.

Now, stop waiting around and stock your shelves with 3D puzzles with different objects, cartoons, or Disney character designs that attract the young customer base.

Rubik’s Cube

The Rubik’s Cube has gained a lot of popularity throughout the years with different social media challenges amongst kids and adults to test intelligence.

In fact, the global Rubik's Cube sales market is expected to grow at a CAGR of 5.5% from 2022 to 2030.

So, along with board puzzles, you, as a retailer, should also offer different colored Rubik’s Cubes in your stores.

Legal and Regulatory Guidelines

When it comes to games like puzzles, the safety of children is important.

All puzzles should have a Children’s Product Certificate and must undergo third-party testing by CPSC-accepted testing laboratory for children aged 12 or younger to ensure safety.

So, when buying wholesale puzzles, you need to ensure that every product adheres to strict safety standards.

Also, make sure that the puzzles that you source internationally abide by the criteria of the United States Customs and Border Protection (CBP).

Why You Should Also Target Adults

According to a survey, 48% of American adults enjoy puzzling at least once a year because they are relaxing and fun for them.

As a retailer, you should target adults because:

• They have the spending power and can spend as much money as they want on buying puzzles which, in return, will help your business upsell.
• They prefer to play more leisure games like solving puzzles, whereas little children like to play more physical games.
• They buy products that give them a nostalgic feel and take them back to childhood days.

January 29th: National Puzzles Day

National Puzzles Day is celebrated to recognize the value of puzzles and how they benefit mental development amongst children and adults.

On this day, many companies offer sales on their puzzle stock and attract tons of customers so why not be a part of this?

Make sure to stock up on puzzles in November and December before this event so you can offer referral incentives like sales, or buy one get one free to attract customers and future buyers.